
Fleet Feet Sports

Fleet Feet Sports: Annual Report
The idea was simple. People before the numbers.


The language seamlessly guides the reader through the piece, highlighting the brand’s unwavering commitment to fostering customer loyalty.


Group runs, community events, and customer interactions with store employees were captured at diverse locations nationwide.

At the end, readers were invited to revisit the piece and tear along the perforated French fold pages to uncover the reporting details.

